James Charles is a 17-year-old New York based makeup artist. And he is also CoverGirl’s first ever CoverBoy! He’s got super make-up skills that CoverGirl just couldn’t ignore.
“I am overwhelmed and excited, but most of all, I’m SHOOK, to announce that I will be the newest face of CoverGirl, the first ever male ambassador for the brand. And I’m honoured and happy to be working with such a prestigious brand,” wrote James on Instagram.
He will be debuting in the “So Lashy!” campaign for the brand’s latest mascara series. Along with appearing in ads and commercials. And to top it all off, he’s only 17. We sure are impressed. Look at these photographs of his to be amazed.